Professionally branding emotions since 2005.
People tend to remember what emotions they experienced with the brand rather than the ad itself.
We have professionally been branding emotions and introducing you to new products using all basic senses for more than 15 years here at Pink Lime.
services
events/ sponsorship
promo activations
trade marketing
production
influencer marketing
We value numbers as well as ideas.
A few statistical facts from our projects:
30 000+ guests attended the first in Ukraine H&M shop grand opening. 300 000+ guests in total attended the openings of 7 shops.
360 days of continuous BUD promo activities in dozens of cities. Yes, we got ukrainians to know the cult american brand.
100+ brandzones for dozens of brands grabbed attention and caused quite a stir at OIFF, Atlas Weekend, Kyiv Wine, Ulichnaya Eda, Intercharm, Barometer, Underhill etc.
200+ authentic press kits for L’Oréal novelties, developed and made by us, were seen by millions of ukrainians through influencers’ stories.
cases
12
Royal
party
at the
castle
Royal
party
at the
castle
Royal
party
at the
castle
It was impossible to cheer your favourite teams on stadiums in 2021, so BUD invited all football fans to join virtual tribunes for cheering and sharing the joy of the game. Among those who took their virtual online seats the prizes were raffled. The main one was an invitation to the royal party, with the final game of Euro 2020 on a big screen.
Party was hosted by the Radomysl Castle in the Radomyshl. We have created the light installation with more than 200 different lighting devices and built an open-air auditorium with specially crafted decorations.
It was a real football festival, with catering and various entertainment activities.
Staropramen
tasting
school
Staropramen
tasting
school
Staropramen
tasting
school
We made a lecture hall at the “Ulichanaya Eda” festival, where guests could dive into zythology basics. Lecturers – professional taste masters from InBev breweries – were talking about Staropramen production specifics and best food pairings for different beer flavors.
The audience implemented the knowledge right on the spot, trying to feel new tastes of degustation sets.
*Zythology – it is a science about brewing and the art of beer and food pairings, which highlight each other’s tastes.
9 festivals
200 000+ guests
32 lectures
1600+ attendees
fashionable
opening
fashionable
opening
fashionable
opening
A spectacular party dedicated to the grand opening of Ukraine’s first shop. All the Kyiv’s top socialites gathered at Lavina Mall the day before the opening to celebrate the occasion and shop first. Stylists and celebrities, sportsmen and influencers, politicians, and musicians were all great fans of the brand.
1000 guests
400 meters of red carpet
2 metal detectors
8 hours of music
For the first time in its history, in February 2020 a private press event was held at Theater on Podil. It was H&M’s spring-summer collection presentation. For a few hours, the whole theater was transformed into Gotland island, which the collection was dedicated to.
moment
at
Atlas
Weekend
moment
at
Atlas
Weekend
moment
at
Atlas
Weekend
We built one of the largest zones in Atlas Weekend history. The height of our Pepsi art object assembled of sea freight containers reached one of a 4-story building.
The concept was to live-create a giant mural right in front toe the audience. We invited street artists Olexandr Britsev and Olexandr Hrebenyuk as collaborators for the project. They came up with the draft and then put the finalized piece on our object.
Balancing surfing Buddha, according to the authors, depicted the company’s motto “Life is a moment”. The creation process was documented with stories of hundreds of thousands of festival’s guests.
8 sea freight containers
15 meters high art object
25 meters in width
52 hours-long mural painting process
Bar
Bar
Bar
For a new product in Zubrowka – Czarna line we created a full-fledged bar. We implemented the aspects of the drink, that goes through the wood coal filtering process, into the design.
To achieve the desired “coal” effect we used a special finishing technology.
The bar debuted at the Kyiv Wine festival.
King’s
tour
around
Ukraine
King’s
tour
around
Ukraine
King’s
tour
around
Ukraine
The American beer king was presented to the Ukrainian market in a spectacular fashion. It was a year-long campaign to get the beer connoisseurs acquainted with the new taste.
We developed and fulfilled the whole range of activities. It was a country-wide endeavor consisting of several stages. There were degustations and award-based challenges of different kinds.
At the end of the year, 10 lucky finalists went on a journey to the BUD’s headquarters in New York.
5 000 000 contacts
50 simultaneously working promo locations
100 000 prizes
10 winners went to New York
Fabulous
press kit
Fabulous
press kit
Fabulous
press kit
It seems like influencers are the most influential people in the world…
Anyhow, a lot depends on what they think and say. It will be the influencers who will get their hands first on L’oreal, ROUST, COMFY products.
We come up with and create the packaging that is simply the best in telling most about the product.
Press kit with a new product must inspire, excite and… be in the Stories, da-ah!
200+ press-kits
10 000 000+ viewing stories
ation
of
Ukraine
ation
of
Ukraine
ation
of
Ukraine
We went on a nationwide tour to bring happiness to the clients to the cities were COMFY shops were located. The agency managed a series of events dedicated to new shops’ openings and restyling of the existing ones. From Kyiv to Lviv, from Zhmerynka to Okhtyrka. Treats, activities, music, and a lot of PUSH!
200+ events
30+ cities
club
life
chronicles
club
life
chronicles
club
life
chronicles
Partnering with Banda agency, BUD decided to create Ukraine’s club life history book. The almanac was set to feature the information about the most famous clubs, DJs, and craziest parties starting from 1991 till today.
We were a part of this project as well. The final installment in the book was BUD X NEXT CHAPTER party, which we held under the Gavan bridge.
The party was announced via giant “bookmarks” that were installed around the city at the most outrageous parties‘ locations.
Serving
the
beauty
with
Serving
the
beauty
with
Serving
the
beauty
with
Everything about the beauty industry has to be beautiful. It is the purpose of these products. It embodies the mission, that must be honoured.
We work with different L’oreal brands: from premium to mass-market ones.We aim each our project to fully correlate with our beauty mission.
Each project must invoke admiration!
Brands:
Armani, Kiehl’s, YSL, Victor&Rolf, L’oreal Paris, Garnier, Garnier BIO, NYX, MIXA, Kerastase, Redken
The first impression is the most important one!
Nothing can replace a holiday atmosphere. Nothing can replace live communication. These are the reasons why we want to meet at events, to share the news.
Press lunches, presentations, press conferences, shop openings, zones at the expos – all of them we passionately created and delivered with a great love for L’oreal company brands.
50+ presented products
10+ press lunches
10+ shop openings
Another
6
shops
Another
6
shops
Another
6
shops
There are 6 H&M shops in Ukraine. There are 5 in Kyiv, 1 in Kharkiv 1. We managed openings for all of them.
Around the world, each opening scenario is pretty much a standard one: some music, a few activities, and dances from the personnel. The staff always vigorously prepares for it: choosing music, setting the choreography, and rehearsing.
That said, 2020 quarantine made its changes to the process and the opening was held in a more pared-down fashion, but it did not ruin the atmosphere and a holiday went as planned.
Sensational grand opening
Sensational grand opening
Sensational grand opening
Since it was many years-long wait for H&M to come to Ukraine, the first H&M shop opening at Lavina Mall became a sensational event.
First shoppers had to stand in line for more than a day to get in. In total, more than
10 000 attended the opening itself. We developed a guests passthrough organizing and informing system that managed to transform the whole being in a queue time into a part of festivities.
30 000 guests on the first weekend
27 hours of waiting
800-meters long queue
250 of security personnel
30 kilograms of confetti
team
Lena Pylypenko
founder, СЕО“Beauty is highly addictive. Once enjoyed turning a good idea into the beautiful project, and that's it - you are hooked up and can't do otherwise. Always trying to do the same or even better, that's what you do.”
Lilia Chechilo
Client service director“The creative process is often as captivating as the result. It’s a unique performance, making the project’s team simultaneously participants and the audience.”